An Analysis of Information Content in Standardized vs. Specialized Multinational Advertisements

Journal of International Business Studies

Volumn 22, Issue 1, 1991, Pages 23-39

  Mueller, Barbara ^a  

^a SAN DIEGO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0001927407     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/palgrave.jibs.8490290     Document Type: Article

References (0)