Information content of television advertising in China: An update

Asian Journal of Communication

Volumn 15, Issue 1, 2005, Pages 1-15

  Chan, Kara ^a   Chan, Fanny ^b  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b NONE

Author keywords

China; Content Analysis; Informative; Television Advertising

Indexed keywords

EID: 36649002978     PISSN: 01292986     EISSN: 17420911     Source Type: Journal    
DOI: 10.1080/0129298042000329766     Document Type: Article

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