An examination of the information and thematic content of consumer print advertising in India

Journal of International Consumer Marketing

Volumn 12, Issue 2, 2000, Pages 63-85

  Srivastava, Tanuja ^a   Scboenbachler, Denise D ^a  

^a NORTHERN ILLINOIS UNIVERSITY   (United States)

Author keywords

Advertising in India; Advertising standardization; Consumer advertising; Cross cultural advertising; Cultural values; Information content; Print advertising; Thematic content

Indexed keywords

EID: 0002414309     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v12n02_05     Document Type: Article

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