Information Content of Advertising in the United States, Japan, South Korea, and the People's Republic of China

International Journal of Advertising

Volumn 11, Issue 3, 1992, Pages 257-267

  Ghymn, Kyung ^b   Jacobsa, Laurence W ^a   Schmidt, Richard W ^a  

^a UNIVERSITY OF HAWAII   (United States)

^b UNIVERSITY OF NEVADA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84949354222     PISSN: 02650487     EISSN: 17593948     Source Type: Journal    
DOI: 10.1080/02650487.1992.11104500     Document Type: Article

References (13)

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