Consumers Prefer Bundled Add-Ins

Journal of Management Information Systems

Volumn 20, Issue 2, 2003, Pages 99-111

  Dewan, Rajiv M ^a   Freimer, Marshall L ^b  

^a UNIVERSITY OF ROCHESTER   (United States)

^b UNIVERSITY OF ROCHESTER   (United States)

Author keywords

Bundled software; Consumer welfare; Information goods; Software add ins; Supplemental goods

Indexed keywords

COMPUTER GRAPHICS; COMPUTER OPERATING SYSTEMS; CUSTOMER SATISFACTION; MARKETING; SOCIAL ASPECTS; SPREADSHEETS; WORD PROCESSING;

INFORMATION GOODS; SUPPLEMENTAL GOODS;

MANAGEMENT INFORMATION SYSTEMS;

EID: 0242405939     PISSN: 07421222     EISSN: None     Source Type: Journal    
DOI: 10.1080/07421222.2003.11045761     Document Type: Review

References (7)

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