Modeling the patient-physician service encounter: Improving patient outcomes

Journal of the Academy of Marketing Science

Volumn 32, Issue 4, 2004, Pages 403-417

  Hausman, Angela ^a  

^a UNIVERSITY OF TEXAS PAN AMERICAN   (United States)

Author keywords

Health beliefs model; Healthcare marketing; Patient satisfaction; Service encounter; Social cognition theory

Indexed keywords

EID: 4744342956     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070304265627     Document Type: Article

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