Incorporating choice into an attitudinal framework: Cross-cultural extension and additional findings

Journal of International Consumer Marketing

Volumn 10, Issue 4, 1999, Pages 93-110

  Mathur, Anil ^a  

^a HOFSTRA UNIVERSITY   (United States)

Author keywords

Attitudinal framework; Choice behavior; Cross cultural extension; India; Toothpaste

Indexed keywords

EID: 85006841605     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v10n04_06     Document Type: Article

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