Attitude accessibility, certainty and the attitude—behaviour relationship: An empirical study of ad repetition and competitive interference effects

International Journal of Advertising

Volumn 21, Issue 2, 2002, Pages 149-174

  Laroche, Michel ^a   Cleveland, Mark ^a   Maravelakis, Irene ^a  

^a Gina Cody School of Engineering and Computer Science   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 65649141033     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2002.11104924     Document Type: Article

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