A marketing paradox

Marketing Intelligence & Planning

Volumn 25, Issue 7, 2007, Pages 652-661

  Hill, Mark E ^a   Mcginnis, John ^a   Cromartie, Jane ^a  

^a MONTCLAIR STATE UNIVERSITY   (United States)

Author keywords

Brands; Internet

Indexed keywords

EID: 35548994138     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500710834142     Document Type: Article

References (36)

1. American Marketing Association (2006), “Marketing definitions”, available at www.marketingpower.com/content4620.php.
2. American Marketing Association (2007), “Call for papers – The American Marketing Association's new definition of marketing: perspectives on its implications for scholarship and the role and responsibility of marketing in society”, Journal of Public Policy & Marketing, Fall.
3. Bell, J.A. (2006), Philosophy at the Edge of Chaos: Gilles Deleuze and the Philosophy of Difference, University of Toronto Press, Toronto.
4. Borden, N.H. (1964), “The concept of the marketing mix”, Journal of Advertising Research, Vol. 4, pp. 2-7.
5. Brennan, R. (2004), “The academic-practitioner divide: myth or reality?”, Marketing Intelligence & Planning, Vol. 22 No. 5.
6. Day, G.S. (1992), “Marketing's contribution to the strategy dialogue”, Journal of the Academy of Marketing Science, Vol. 20 No. 4, pp. 323-9.
7. Dibb, S. and Simkin, L. (2008), “Call for papers – market segmentation: bridging the theory/practice divide”, Journal of Marketing Management, available at www.westburnpublishers.com/journals/journal-of-marketing-management/calls-for-papers.aspx.
8. Gardner, B.B. and Levy, S. (1955), “The product and the brand”, Harvard Business Review, Vol. 33, pp. 33-39.
9. Gelven, M. (2000), The Asking Mystery: A Philosophical Inquiry, The Pennsylvania State University Press, University Park, PA.
10. Glaser, B.G. and Strauss, A.L. (1967), The Discovery of Grounded Theory, Aldine Publishing, Chicago, IL.
11. Hill, M.E. and McGinnis, J. (2007), “The curiosity in marketing thinking”, Journal of Marketing Education, Vol. 29 No. 1, pp. 52-62.
12. Hill, M.E., McGinnis, J. and Cromartie, J. (2007), “Point of view: the obstacles to marketing thinking”, Marketing Intelligence & Planning, Vol. 25 No. 3, pp. 241-251.
13. Hollander, S. (1960), “The wheel of retailing”, Journal of Marketing, Vol. 25, pp. 37-42.
14. Kotler, P. (1967), Marketing Management: Analysis, Planning, and Control, Prentice-Hall, Englewood Cliffs, NJ.
15. Lavidge, R.J. and Steiner, G.A. (1961), “A model of predictive measurement of advertising effectiveness”, Journal of Advertising, Vol. 25 No. 6, pp. 59-62.
16. Levitt, T. (1960), “Marketing myopia”, Harvard Business Review, Vol. 38, pp. 24-47.
17. Loevinger, L. (1995), “The paradox of knowledge”, Skeptical Inquirer: The Magazine for Science and Reason, Vol. 19 No. 5, pp. 18-21.
18. Lusch, R.F. (2004), “The service dominant logic of marketing”, Proceedings of Symposium Does Marketing Need Reform?, Bentley College, Boston, MA, August.
19. McCarthy, E.J. (1960), Basic Marketing: A Managerial Approach, Irwin, Homewood, IL.
20. McKitterick, J.B. (1957), “What is the marketing management concept”, in Ed. Bass, F. (Ed.), Frontiers of Marketing Thought and Action, American Marketing Association, Chicago, IL, pp. 71-82.
21. McNair, M.P. (1958), “Significant trends and developments in the postwar period”, in Ed. Smith, A.B. (Ed.), Competitive Distribution in a Free, High-Level Economy and Its Implications for the University, University of Pittsburgh Press, Pittsburgh, PA, pp. 1-25.
22. Onions, C.T. (Ed.) (1995), The Oxford Dictionary of English Etymology, Oxford University Press, New York, NY.
23. Sheth, J.N. (2004), “How to reform marketing”, Proceedings of Symposium Does Marketing Need Reform?, Bentley College, Boston, MA, August.
24. Sisodia, R. (2004), “Marketing's reputation with consumers and business professionals”, Proceedings of Symposium Does Marketing Need Reform?, Bentley College, Boston, MA, August.
25. Slate.com (2006), “Rummy's ruminations: the collected poetry of Donald Rumsfeld”, available at: www.slate.com/id/2153364.
26. Smith, W. (1957), “Product differentiation and marketing segmentation as alternative marketing strategies”, Journal of Marketing, Vol. 21 No. 1, pp. 3-8.
27. Southgate, N. (2003), “Coolhunting, account planning and the ancient cool of Aristotle”, Marketing Intelligence & Planning, Vol. 21 No. 7, pp. 453-461.
28. Southgate, N. (2006), “The academic-practitioner divide: finding time to make a difference”, Marketing Intelligence & Planning, Vol. 24 No. 6, pp. 547-551.
29. Strong, E.K. (1925), “Theories of selling”, Journal of Applied Psychology, Vol. 9, pp. 75-86.
30. Svensson, G. (2005), “Ethnocentricity in top marketing journals”, Marketing Intelligence & Planning, Vol. 23 No. 5, pp. 422-434.
31. Svensson, G. and Wood, G. (2007), “Ethnocentricity in academic marketing journals: a study of authors, reviewers, editorial boards and editors”, Marketing Intelligence & Planning, Vol. 25 No. 3, pp. 252-270.
32. Tapp, A. (2007), “Physics envy”, Marketing Intelligence & Planning, Vol. 25 No. 3, pp. 229-231.
33. Varadarajan, R. (2004), “Is marketing in need of reform? Musings of an ex journal editor and marketing strategy researcher”, Proceedings of Symposium Does Marketing Need Reform?, Bentley College, Boston, MA, August.
34. Wilkie, W.L. (2004), “Scholarship in marketing”, Proceedings of Symposium Does Marketing Need Reform?, Bentley College, Boston, MA, August.
35. Wilkie, W.L. and Moore, E.S. (2003), “Scholarly research in marketing: exploring the ‘4 Eras’ of thought development”, Journal of Marketing Policy & Marketing, Vol. 22 No. 2, pp. 116-146.
36. Wind, J. (2004), “Challenging the mental models of marketing”, Proceedings of Symposium Does Marketing Need Reform?, Bentley College, Boston, MA, August.