The academic-practitioner divide: Finding time to make a difference

Marketing Intelligence & Planning

Volumn 24, Issue 6, 2006, Pages 547-551

  Southgate, Nick ^a  

^a DFGW   (United Kingdom)

Author keywords

Marketing planning; Marketing strategy

Indexed keywords

EID: 33748687592     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500610701645     Document Type: Article

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