Coolhunting, account planning and the ancient cool of Aristotle

Marketing Intelligence & Planning

Volumn 21, Issue 7, 2003, Pages 453-461

  Southgate, Nick ^a  

^a Cogent Elliott ^*  (United Kingdom)

Author keywords

Accounts; Advertising agencies; Brand management; Marketing strategy; Popular culture

Indexed keywords

EID: 84986132000     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500310504304     Document Type: Review

References (18)

1. Albom, M. (1998), “How corporate America hijacked cool”, The Holland Sentinel, 8 July, available at: www.hollandsentinel.com/stories/070898/opn_cool.html.
2. Aristotle (2000), in Ed. Crisp, R. (Ed. and Trans.), Nicomachean Ethics, Cambridge University Press, Cambridge.
3. Frank, T. (1995), “Dark age: why Johnny can’t dissent”, The Baffler, Vol. 6, pp. 5-16.
4. Frank, T. (1997), The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism, Chicago University Press, Chicago, IL.
5. Frank, T. (2002), One Market under God: Extreme Capitalism, Market Populism and the End of Economic Democracy, Random House, London.
6. Gladwell, M. (1997), “The coolhunt”, The New Yorker, 17 March, available at: www.gladwell.com/1997/1997_03_17_a_cool.htm.
7. Gladwell, M. (2000), The Tipping Point, Little, Brown, New York, NY.
8. Gladwell, M. (2001), “PBS frontline: merchants of cool interview”, PBS, available at: www.pbs.org/wgbh/pages/frontline/shows/cool/interview/gladwell.html.
9. Gordon, D. and Lee, S. (2001), “PBS frontline: merchants of cool interview”, PBS, available at: www.pbs.org/wgbh/pages/frontline/shows/cool/interviews/gordonandlee.html.
10. Klein, N. (2000), No Logo, Flamingo, London.
11. Lasn, K. (2000), Culture Jam: How to Reverse America’s Suicidal Consumer Binge – and Why We Must, HarperCollins, New York, NY.
12. MacAdams, L. (2002), Beat, Bebop & the American Avant-Garde, Simon & Schuster, London.
13. Packard, V. (1960), The Hidden Persuaders, Penguin Books, Harmondsworth.
14. Rogers, E.M. (1995), The Diffusion of Innovation, The Free Press, London.
15. Rushkoff, D. (2001), “The pursuit of cool”, Sportswear International, available at: www.rushkoff.com/essay/sportswearinternational.html.
16. Shalit, R. (2001), “The early-adopter wars”, Salon, 22 March, available at: http://archive.salon.com/tech/feature/2001/03/22/hipsters/index2.html.
17. Southgate, N. (2003a), “Coolhunting with Aristotle”, Proceedings of the Market Research Society Conference 2003.
18. Southgate, N. (2003b), “Coolhunting with Aristotle”, International Journal of Market Research, Vol. 45, pp. 167-89.