The obstacles to marketing thinking

Marketing Intelligence and Planning

Volumn 25, Issue 3, 2007, Pages 241-251

  Hill, Mark E ^a   McGinnis, John ^a   Cromartie, Jane ^b  

^a MONTCLAIR STATE UNIVERSITY   (United States)

^b UNIVERSITY OF NEW ORLEANS   (United States)

Author keywords

Marketing; Marketing intelligence; Marketing planning; Strategic planning; Thinking

Indexed keywords

EID: 34249279164     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500710747761     Document Type: Review

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