Your new product development (NPD) is only as good as your process: An exploratory analysis of new NPD process design and implementation

R and D Management

Volumn 37, Issue 5, 2007, Pages 399-424

  Harmancioglu, Nukhet ^a   McNally, Regina C ^b   Calantone, Roger J ^b   Durmusoglu, Serdar S ^c  

^a BILKENT UNIVERSITY   (Turkey)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c UNIVERSITY OF DAYTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 35548953611     PISSN: 00336807     EISSN: 14679310     Source Type: Journal    
DOI: 10.1111/j.1467-9310.2007.00486.x     Document Type: Article

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