Characteristics of early adopters in mobile communications markets

Marketing Intelligence and Planning

Volumn 25, Issue 7, 2007, Pages 719-731

  Munnukka, Juha Munnukka ^a  

^a UNIVERSITY OF JYVÄSKYLÄ   (Finland)

Author keywords

Consumer behaviour; Finland; Market segmentation; Mobile communication systems; Product innovation

Indexed keywords

EID: 35548934186     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500710834188     Document Type: Article

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