Dynamics of price sensitivity among mobile service customers

Journal of Product and Brand Management

Volumn 14, Issue 1, 2005, Pages 65-73

  Munnukka, Juha ^a  

^a UNIVERSITY OF JYVÄSKYLÄ   (Finland)

Author keywords

Finland; Mobile communication systems; Pricing; Surveys

Indexed keywords

EID: 19944422105     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420510583761     Document Type: Article

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