Modelling the adaptation process in interactive business relationships

Journal of Business and Industrial Marketing

Volumn 17, Issue 7, 2002, Pages 615-636

  Canning, Louise ^a   Hanmer Lloyd, Stuart ^b  

^a UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

^b Cheltenham Gloucester College of Higher Education   (United Kingdom)

Author keywords

Adaptive techniques; Business development; Business to business marketing; Modelling

Indexed keywords

EID: 0442267961     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620210451127     Document Type: Article

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