Virtual issues in traditional texts: How introductory public relations textbooks address internet technology issues

Journalism and Mass Communication Educator

Volumn 58, Issue 4, 2003, Pages 330-342

  Boynton, Lois A ^a   Imfeld, Cassandra ^a  

^a University of North Carolina at Chapel Hill   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 35348839269     PISSN: 10776958     EISSN: 21614326     Source Type: Journal    
DOI: 10.1177/107769580305800401     Document Type: Article

References (56)

1. “Report: More Than 50 Percent of U.S. on Internet,” CNN.com 6 February 2002, .
2. “Report,”
3. Bruce Garrison, “Computer- assisted Reporting Near Complete Adoption,” Newspaper Research Journal 22 (spring 2001): 65.
4. John V. Pavlik, Journalism and New Media (New York: Columbia University Press, 2001), 63.
5. Dean Kruckeberg, “The Future of PR Education: Some Recom¬mendations,” Public Relations Review 24 (summer 1998): 236.
6. Judy VanSlyke Turk, “Meeting Education Challenges in the Information Age,” Public Relations Review 25 (spring 1999): 2.
7. Daniel A. Panici, “New Media and the Introductory Mass Com¬munication Course,” Journalism & Mass Communication Educator 53 (spring 1998): 54. See also generally Public Relations Education for the 21st Century: A Port of Entry (Commission on Public Relations Education, 1999).
8. W. Timothy Coombs and Karyn Rybacki, “Public Relations Education: Where is Pedagogy?” Public Relations Review 25 (1, 1999): 55
9. Michael L. Kent, “Essential Tips for Searching the Web,” Public Relations Quarterly 26 (spring 2001): 26.
10. David K. Cohen, “Educational Technology and School Organization,” in Education: Looking Toward 2020, ed. Raymond S. Nickerson and Phillip P. Zodhiates (Hillsdale, NJ: Lawrence Erlbaum, 1988), 233
11. Coombs and Rybacki, “Public Relations Education,” 61.
12. Cohen, “Educational Tech¬nology and School Organization,” 231-64.
13. Philip J. Hills, The Future of the Printed Word: The Impact and the Implications of the New Communications Technology (Westport, CT: Greenwood Press, 1980), 43.
14. Mordecai Lee, “Public Relations in Public Administration: A Disappearing Act in Public Administration Education,” Public Relations Review 24 (winter 1998): 509.
15. Priscilla Oakeshott and Clive Bradley, eds., The Future of the Book: Part I - The Impact of New Technologies (Paris: Unesco, 1982), 1
16. Michel Gault, The Future of the Book: Part II - The Changing Role of Reading (Paris: French National Commission for Unesco, 1982), 3.
17. Joseph Lowman, Mastering the Techniques of Teaching (San Francisco: Jossey-Bass, 1995), 233.
18. Neil L. Rudenstine, “The Internet and Education: A Close Fit,” The Chronicle of Higher Education, 21 February 1997, A48.
19. James B. M. Schick, “Online History Textbooks: Breaking the Mold,” History Computer Review 17 (fall 2001): 25.
20. Avril Loveless, Glenn L. Devoogd, and Roy M. Bohlin, “Something Old, Something New… Is Pedagogy Affected by ICT?” in ICT, Pedagogy and the Curriculum - Subject to Change, ed. Avril Loveless and Viv Ellis (London: Routledge/Falmer, 2001), 77.
21. Kenneth R. Blake, “Using the World Wide Web to Teach News Writing Online,” Journalism & Mass Communication Educator 55 (spring 2000): 4;
22. W. Timothy Coombs, “The Internet as Potential Equalizer: New Leverage for Confronting Social Irresponsibility,” Public Relations Review 24 (fall 1998): 55-63;
23. Patricia A. Curtin and Elizabeth M. Witherspoon, “Computer Skills Integration in Public Relations Curricula,” fournalism fr Mass Communication Educator 54 (spring 1999): 23-34;
24. Karla K. Gower and Jung-Yul Cho, “Use of the Internet in the Public Relations Curriculum,” fournalism Br Mass Communication Educator 56 (summer 2001): 90-91;
25. Louisa Ha and Cornelius Pratt, “The Real State of Public Relations on the World Wide Web,” The Public Relations Strategist 6 (fall 2000): 32-33;
26. Robert Heath, “New Communication Technologies: An Issues Management Point of View,” Public Relations Review 24 (fall 1998): 273-88;
27. Robert Huesca, “Reinventing Journalism Curricula for the Electronic Environment,” fournalism & Mass Communication Educator 55 (summer 2000): 4, 10;
28. Bonita D. Neff, “Har¬monizing Global Relations: A Speech Act Theory Analysis of PRForum,” Public Relations Review 24 (fall 1998): 351-76
29. Panici, “New Media and theIntroductory Mass Communication Course,” 52
30. Patrick J. Sutherland and Robert K. Stewart, “How Accredited Programs Use the World Wide Web,” Journalism & Mass Communication Educator 54 (spring
31. Jim Van Leuven, “Four New Course Competencies for Majors,” Public Relations Review 25 (1, 1999): 79.Public Relations Education for the 21st Century, 20, 22.
32. Don W. Stacks, Carl Botan, and Judy VanSlyke Turk, “Perceptions of Public Relations Education,” Public Relations Review 25 (1, 1999): 14.
33. Industry Awards and Accolades for Google, 2001, chttp:// www.google.com/press/ awards. html>.
34. Scott M. Cutlip, Allen H. Center, and Glen M. Broom, Effective Public Relations, 8th ed. Upper Saddle River, NJ: Prentice Hall
35. David W. Guth and Charles Marsh, Public Relations: A Values- Driven Approach (Boston: Allyn & Bacon, 2000).
36. Fraser P. Seitel, The Practice of Public Relations, 8th ed. (Upper Saddle River, NJ: Prentice Hall, 2001).
37. Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee, and Glen T. Cameron, Public Relations: Strategies and Tactics, 6th ed. (New York: Longman, 2000).
38. Otis W. Baskin, Craig E. Aronoff, and Dan Lattimore, Public Relations: The Profession and the Practice, 4th ed. (Dubuque, IA: Brown & Benchmark, 1997).
39. Doug Newsom, Judy VanSlyke Turk, and Dean Kruckeberg, This is PR: The Realities of Public Relations, 7th ed. (Belmont, CA: Wadsworth, 2000).
40. Cutlip, Center, and Broom, Effective Public Relations, 8th ed.
41. Guth and Marsh, Public Relations.
42. Seitel, The Practice of Public Relations, 8th ed.
43. Dennis L. Wilcox, Phillip H. Ault, and Warren K. Agee, Public Relations: Strategies and Tactics, 5th ed. (New York: Longman, 1998).
44. Otis W. Baskin and Craig E. Aronoff, Public Relations: The Profession and the Practice, 3d ed. (Dubuque, IA: Wm. C. Brown Publishers, 1983).
45. Baskin, Aronoff, and Lattimore, Public Relations, 4th ed.
46. Newsom, Turk, and Kruckeberg, This is PR, 7th ed.
47. Newsom, Turk, and Kruckeberg, This is PR, xiii.
48. Wilcox, Ault, and Agee, Public Relations, 452; Wilcox, Ault, Agee, and Cameron, Public Relations, 451.
49. Guth and Marsh, Public Relations, 341.
50. Wilcox, Ault, and Agee, Public Relations, 549-53.
51. Cutlip, Center, and Broom, Effective Public Relations, 285.
52. Baskin, Aronoff, and Lattimore, Public Relations, 436.
53. Guth and Marsh, Public Relations, 556-68.
54. Seitel, The Practice of Public Relations, 21.
55. Seitel, The Practice of Public Relations, 300.
56. Newsom, Turk, and Kruckeberg, This is PR, 517-39.