The future of PR education: Some recommendations

Public Relations Review

Volumn 24, Issue 2, 1998, Pages 235-248

  Kruckeberg, Dean ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032085735     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0363-8111(99)80053-8     Document Type: Article

References (27)

1. 1. Kenneth Owler Smith, "Report of the 1981 Commission on Public Relations Education," Public Relations Review 8 (1982), pp. 61-70.
2. 2. National Commission on Graduate Study in Public Relations, Advancing Public Relations Education: Recommended Curriculum for Graduate Public Relations Education (New York: Foundation for Public Relations Research and Education, April 1985).
3. 3. Commission on Public Relations Education, Design for Undergraduate Public Relations Education (New York: Public Relations Society of America, reissued November 1993; 1987), p. 2.
4. 4. Ibid. To broaden its scope and to seek greater professional consensus, the 1987 Commission also included representatives from several other professional and scholarly organizations, albeit some different ones than the new Commission. The organizations represented on the 1987 Commission were the International Association of Business Communicators and its Educators Academy, the Foundation for Public Relations Research and Education (now named the Institute for Public Relations Research and Education), as well as the American Marketing Association, the International Communication Association, the American Management Association and the Speech Communication Association (now named the National Communication Association). The Commission that had been formed in 1983 was established jointly by the Public Relations Division of the Association for Education in Journalism and Mass Communication (AEJMC) and the Public Relations Society of America (PRSA) in conjunction with its Educators Section.
5. 5. Alvin Toffler and Heidi Toffler, Creating a New Civilization: The Politics of the Third Wave (Atlanta: Turner Publishing Inc., 1995).
6. 6. Dean Kruckeberg, "Public Relations as Ideology," paper presented to the Eastern Communication Association, Pittsburgh, April 28, 1995.
7. 7. Rex F. Harlow, "Building a Public Relations Definition," Public Relations Review 2 (1976), pp. 34-37.
8. 8. Martha M. Lauzen, "Public Relations Roles, Intraorganizational Power, and Encroachment," Journal of Public Relations Research 4 (1992).
9. 9. Thomas Duncan, Clarke Caywood, and Doug Newsom, Preparing Advertising and Public Relations Students for the Communications Industry in the 21st Century (Task Force on Integrated Communications, December 1993).
10. 10. For a comprehensive discussion about "The Quandary of Public Relations," see Dean Kruckeberg and Kenneth Starck, Public Relations and Community: A Reconstructed Theory (New York: Praeger, 1988), pp. 1-34.
11. 11. Edwin J. Delattre, "Ethics in the Information Age," Public Relations Journal 40 (June 1984), p. 12.
12. 12. Jacob H. Jaffe, "Observations on American Media in the Twentieth Century," Journalism & Mass Communication Educator 50 (1995), p. 99.
13. 13. James E. Grunig and Todd Hunt, Managing Public Relations (New York: Holt, Rinehart and Winston, 1984), p. 79.
14. 14. Commission on Undergraduate Public Relations, op. cit., p. 3.
15. 15. International Public Relations Association Education and Research Committee and International Public Relations Association International Commission on Public Relations Education, Public Relations Education - Recommendations and Standards: Gold Paper No. 7 (Geneva, Switzerland: International Public Relations Association, September 1990), pp. 12-13.
16. 16. Dean Kruckeberg, "Content Assessment: Public Relations," in William G. Christ (ed.), Media Education Assessment Handbook (Mahwah, NJ: Lawrence Erlbaum Associates, Inc., 1996), p. 301.
17. 17. Criteria are cited in Accrediting Council on Education in Journalism and Mass Communications, Journalism and Mass Communications Education: 1997-98 (Lawrence, KA: Accrediting Council on Education in Journalism and Mass Communications, 1997) and AEJMC Curriculum Task Force, JMC Education: Responding to the Challenge of Change (Columbia, SC: Association for Education in Journalism and Mass Communication, 1995).
18. 17. Criteria are cited in Accrediting Council on Education in Journalism and Mass Communications, Journalism and Mass Communications Education: 1997-98 (Lawrence, KA: Accrediting Council on Education in Journalism and Mass Communications, 1997) and AEJMC Curriculum Task Force, JMC Education: Responding to the Challenge of Change (Columbia, SC: Association for Education in Journalism and Mass Communication, 1995).
19. 18. Edward J. Robinson, Communication and Public Relations (Columbus, OH: Charles E. Merrill, 1966).
20. 19. James E. Grunig, "Communication, Public Relations, and Effective Organizations: An Overview of the Book," in James E. Grunig, David M. Dozier, William P. Ehling, Larissa A. Grunig, Fred C. Repper, and Jon White (eds.), Excellence in Public Relations and Communication Management (Hillsdale, NJ: Lawrence Erlbaum Associates, 1992), p. 4.
21. 20. James W. Anderson, Transcript in the hand of the author, Jan. 26, 1996.
22. 21. Vincent Hazleton and Dean Kruckeberg, "European Public Relations Practice: An Evolving Paradigm," in Hugh M. Culbertson and Ni Chen (eds.), International Public Relations: A Comparative Analysis (Mahwah, NJ: Lawrence Erlbaum Associates, Inc., 1996), pp. 374-375.
23. 22. Commission on Undergraduate Public Relations Education, op. cit., p. 17.
24. 23. International Public Relations Association Education and Research Committee and International Public Relations Association International Commission on Public Relations Education, op. cit., p. 22.
25. 24. Mary L. Walshok, Knowledge Without Boundaries: What America's Research Universities Can Do for the Economy, Workplace, and the Community (San Francisco: Jossey-Bass Publishers, 1995), p. 42.
26. 25. William G. Tierney, Building Communities of Difference: Higher Education in the Twenty-First Century (Westport, CT: Gerbin & Garvey, 1993), p. 18.
27. 26. James E. Grunig and Jon White, "The Effect of Worldviews on Public Relations Theory and Practice," in James E. Grunig, David M. Dozier, William P. Ehling, Larissa A. Grunig, Fred C. Repper and Jon White (eds.), op. cit., pp. 31-64.