Four new course competencies for majors

Public Relations Review

Volumn 25, Issue 1, 1999, Pages 77-85

  Van Leuven, Jim ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033095405     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0363-8111(99)80129-5     Document Type: Article

References (7)

1. 1. See James E. Grunig and Todd Hunt, Managing Public Relations (New York: Holt, Rinehart & Winston, 1984) and David M. Dozier with Larissa A. Grunig and James E. Grunig, Manager's Guide toExcellence in Public Relations and Communication Management (Mahwah, NJ: Lawrence Erlbaum Associates, 1995).
2. 1. See James E. Grunig and Todd Hunt, Managing Public Relations (New York: Holt, Rinehart & Winston, 1984) and David M. Dozier with Larissa A. Grunig and James E. Grunig, Manager's Guide toExcellence in Public Relations and Communication Management (Mahwah, NJ: Lawrence Erlbaum Associates, 1995).
3. 2. Don E. Schultz, Stanley I. Tannenbaum, and Robert F. Lauterhorn, Integrated Marketing Communication (Lincolnwood, IL: NTC Books, 1994).
4. 3. See Journalism and Mass Communications Accreditation - 1998-1999 (Accrediting Council on Education in Journalism and Mass Communications, 1998).
5. 4. Commission on Undergraduate Public Relations Education, The Design for undergraduate Public Relations Education (Chicago 1987).
6. 5. Catherine A. Pratt and Terry L. Rentner. "What's Really Being Taught About Ethical Behavior?" Public Relations Review 15 (1989), pp. 53-66.
7. 6. James E. Grunig. "Teaching Public Relations in the Future," Public Relations Review 15 (1989), pp. 12-24.