Disclosures exposed: Banner ad disclosure adherence to FTC guidance in the top 100 U.S. Web sites

Journal of Consumer Affairs

Volumn 41, Issue 2, 2007, Pages 285-325

  Hoy, Mariea G ^a   Lwin, May O ^b  

^a UNIVERSITY OF TENNESSEE   (United States)

^b NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

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EID: 34548695196     PISSN: 00220078     EISSN: 17456606     Source Type: Journal    
DOI: 10.1111/j.1745-6606.2007.00082.x     Document Type: Article

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