Television advertising disclosures: An empirical assessment

Journal of Business and Psychology

Volumn 16, Issue 4, 2002, Pages 515-535

  Morgan, Fred W ^a   Stoltman, Jeffrey J ^b  

^a UNIVERSITY OF KENTUCKY   (United States)

^b WAYNE STATE UNIVERSITY   (United States)

Author keywords

Advertising disclaimers; Advertising disclosure; Information processing; Memory recall

Indexed keywords

EID: 0036262235     PISSN: 08893268     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1015442017302     Document Type: Article

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