Communicating brand personality: Are the web sites doing the talking for food SMEs?

Qualitative Market Research

Volumn 10, Issue 4, 2007, Pages 362-374

  Opoku, Robert Ankomah ^a   Abratt, Russell ^b   Bendixen, Mike ^b   Pitt, Leyland ^c  

^a LULEÅ UNIVERSITY OF TECHNOLOGY   (Sweden)

^b NOVA SOUTHEASTERN UNIVERSITY   (United States)

^c SIMON FRASER UNIVERSITY   (Canada)

Author keywords

Brand image; Product management; Product positioning; Restaurants; Small to medium sized enterprises

Indexed keywords

EID: 34548610620     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750710819702     Document Type: Article

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