Using childhood memory elicitation to gain insights into a brand at a crossroads: The in-n-out burger situation

Cornell Hotel and Restaurant Administration Quarterly

Volumn 48, Issue 3, 2007, Pages 246-273

  Braun LaTour, Kathryn A ^a   LaTour, Michael S ^a  

^a UNIVERSITY OF NEVADA   (United States)

Author keywords

In N Out Burger; Memory elicitation; Qualitative research methods; Restaurant marketing

Indexed keywords

EID: 34547464619     PISSN: 00108804     EISSN: 15523853     Source Type: Journal    
DOI: 10.1177/0010880407304396     Document Type: Article

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