A market-oriented approach to responsibly managing information privacy concerns in direct marketing

Journal of Advertising

Volumn 36, Issue 2, 2007, Pages 123-149

  Dolnicar, Sara ^a   Jordaan, Yolanda ^b  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b UNIVERSITY OF PRETORIA   (South Africa)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34547267405     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367360209     Document Type: Article

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