Direct marketing in postmodernity: Neo-tribes and direct communications

Marketing Intelligence & Planning

Volumn 16, Issue 1, 1998, Pages 68-74

  Patterson, Maurice ^a  

^a University of Glamorgan   (United Kingdom)

Author keywords

Advertising; Direct marketing; Marketing theory; Postmodernism

Indexed keywords

EID: 84986065006     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509810199553     Document Type: Review

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