Conserving our precious resources

European Journal of Marketing

Volumn 36, Issue 7-8, 2002, Pages 764-767

  Bednall, David H B ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

Questionnaires; Response rate; Surveys

Indexed keywords

EID: 34250316724     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560210430782     Document Type: Review

References (1)

1. The Council for Marketing and Opinion Research (CMOR) (1999), Respondent Cooperation and Industry Image Survey, Port Jefferson, New York, NY.