Riding the wave: Response rates and the effects of time intervals between successive mail survey follow-up efforts

Journal of Business Research

Volumn 48, Issue 2, 2000, Pages 157-162

  Claycomb, Cindy ^a   Porter, Stephen S ^a   Martin, Charles L ^a  

^a WICHITA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034179379     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(98)00098-8     Document Type: Article

References (10)

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2. Dillman, Don A.: Mail and Telephone Surveys. The Total Design Method:1978;John Wiley and Sons, New York, NY.
3. Fern, Edward F., Monroe, Kent B., and Avila, Ramon A.: Effectiveness of Multiple Request Strategies. A Synthesis of Research Results Journal of Marketing Research. 23(May):1986;144-152.
4. Foushee, Kathryn Dodd, and McLellan, Robert W. The Effect of the Timing of Follow-Up on Response Rates to International Surveys. International Journal of Hospitality Management. 9:1990;21-25.
5. Kanuk, Leslie, and Berenson, Conrad: Mail Surveys and Response Rates. A Literature Review Journal of Marketing Research. 12(November):1975;440-453.
6. Kephart, William M., and Bressler, Marvin: Increasing the Responses to Mail Questionnaires. Public Opinion Quarterly. 22(Summer):1958;123-132.
7. Nichols, Robert C., and Meyer, Mary Alice: Timing Postcard Follow-Ups in Mail-Questionnaire Surveys. Public Opinion Quarterly. 30:1966;306-307.
8. Peterson, R.A., Albaum, G., and Kerin, R.A.: A Note on Alternative Contact Strategies in Mail Surveys. Journal of the Market Research Society. 31(July):1989;409-418.
9. Yammarino, Francis J., Skinner, Steven J., and Childers, Terry L.: Understanding Mail Survey Response Behavior. A Meta-Analysis Public Opinion Quarterly. 55(Winter):1991;613-639.
10. Yu, Julie, and Cooper, Harris: A Quantitative Review of Research Design Effects on Response Rates to Questionnaires. Journal of Marketing Research. 20(February):1983;36-44.