The effect of personalisation on mailed questionnaire response rates

International Journal of Market Research

Volumn 42, Issue 3, 2000, Pages 357-358

  Byrom, John ^a   Bennison, David ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039002802     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (3)

1. Hegelson, J.G. (1994) Receiving and responding to a mail survey: a phenomenological examination. Journal of the Market Research Society, 36, 4, 339-47.
2. Jobber, D. & O'Reilly, D. (1996) Industrial mail surveys: techniques for inducing response. Marketing Intelligence & Planning, 14, 1, 29-34.
3. McCormack, B. & Hill, E. (1997). Conducting A Survey. The SPSS Workbook. London: International Thomson Business Press.