The effect of covering letter personalisation in mail surveys

International Journal of Market Research

Volumn 47, Issue 4, 2005, Pages 367-382

  Gendall, Philip ^a  

^a MASSEY UNIVERSITY   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 22944492365     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530504700404     Document Type: Review

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