Revitalising suffering multinational brands: An empirical study

International Marketing Review

Volumn 24, Issue 3, 2007, Pages 350-372

  Andrews, Melanie ^a   Kim, Daekwan ^a  

^a FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Brand awareness; Brand management; Brands; Innovation; International business; Perception

Indexed keywords

EID: 34249990028     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330710755339     Document Type: Article

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