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Volumn 41, Issue 5-6, 2007, Pages 608-623

"miles ahead" - Using jazz to investigate improvisation and market orientation

Author keywords

Market orientation; Marketing planning; Music; Strategic marketing

Indexed keywords


EID: 34249705734     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560710737642     Document Type: Article
Times cited : (22)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.