Academia marketing myopia and the cult of the PhD

Marketing Intelligence and Planning

Volumn 25, Issue 3, 2007, Pages 217-228

  Boddy, Clive R ^a,b  

^a MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^b CURTIN UNIVERSITY   (Australia)

Author keywords

Doctorates; Experience; Marketing; Publishing; Research

Indexed keywords

EID: 34249339063     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500710747734     Document Type: Review

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