The changing face of marketing academia: What can we learn from commercial market research and practitioners?

European Journal of Marketing

Volumn 38, Issue 5-6, 2004, Pages 492-499

  Tapp, Alan ^a  

^a UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

Author keywords

Academic staff; Market research; Marketing information

Indexed keywords

EID: 33750482926     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410529178     Document Type: Review

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