Mind the gap: The relevance of marketing education to marketing practice

Marketing Intelligence and Planning

Volumn 24, Issue 3, 2006, Pages 245-256

  Stringfellow, Lindsay ^a   Ennis, Sean ^a   Brennan, Ross ^b   John, Michael John ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^b MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Curricula; Education; Higher education; Marketing; United Kingdom

Indexed keywords

EID: 33745833992     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500610665718     Document Type: Review

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