From brand image research to teaching assessment: Using a projective technique borrowed from marketing research to aid an understanding of teaching effectiveness

Quality Assurance in Education

Volumn 12, Issue 2, 2004, Pages 94-105

  Boddy, Clive Roland ^a  

^a MIDDLESEX UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Learning; Research work; Students

Indexed keywords

EID: 18944393735     PISSN: 09684883     EISSN: None     Source Type: Journal    
DOI: 10.1108/09684880410536468     Document Type: Article

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