The dynamics of viral marketing

Proceedings of the ACM Conference on Electronic Commerce

Volumn 2006, Issue , 2006, Pages 228-237

  Leskovec, Jure ^a,c   Adamic, Lada A ^b,c   Huberman, Bernardo A ^c  

^a CARNEGIE MELLON UNIVERSITY   (United States)

^b UNIVERSITY OF MICHIGAN   (United States)

^c HEWLETT PACKARD LABORATORIES   (United States)

Author keywords

E commerce; Recommender systems; Viral marketing

Indexed keywords

COMPUTER NETWORKS; MATHEMATICAL MODELS; RANDOM PROCESSES;

RECOMMENDER SYSTEMS; STOCHASTIC MODEL; VIRAL MARKETING;

ELECTRONIC COMMERCE;

EID: 33748712430     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1134707.1134732     Document Type: Conference Paper

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