The impact of Porter's strategy types on the role of market research and customer relationship management

Marketing Intelligence and Planning

Volumn 25, Issue 2, 2007, Pages 147-156

  Valos, Michael J ^a   Bednall, David H B ^a   Callaghan, Bill ^b  

^a DEAKIN UNIVERSITY   (Australia)

^b Strategic Mapping   (Australia)

Author keywords

Customer relations; Decision support systems; Market information systems; Market research; Marketing management; Marketing strategy

Indexed keywords

EID: 33947417186     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500710737933     Document Type: Article

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