The prevalence and usefulness of market research: An empirical investigation into 'background' versus 'decision' research

International Journal of Market Research

Volumn 48, Issue 5, 2006, Pages 525-550

  Ganeshasundaram, Raguragavan ^a   Henley, Nadine ^a  

^a EDITH COWAN UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33749319146     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530604800505     Document Type: Article

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