From supply to demand chain management: Efficiency and customer satisfaction

Journal of Operations Management

Volumn 20, Issue 6, 2002, Pages 747-767

  Heikkilä, Jussi ^a  

^a AALTO UNIVERSITY   (Finland)

Author keywords

Case study research; Logistics distribution; Marketing operations interface; Time based competition

Indexed keywords

CUSTOMER SATISFACTION; EFFICIENCY; INFORMATION DISSEMINATION; MARKETING; MOBILE TELECOMMUNICATION SYSTEMS;

DEMAND CHAIN MANAGEMENT (DCM); SUPPLY CHAIN MANAGEMENT (SCM);

INDUSTRIAL MANAGEMENT;

EID: 0036830707     PISSN: 02726963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0272-6963(02)00038-4     Document Type: Article

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