Who is the celebrity in advertising? Understanding dimensions of celebrity images

Journal of Popular Culture

Volumn 40, Issue 2, 2007, Pages 304-324

  Choi, Sejung Marina ^a   Rifon, Nora J ^b,c  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c MSU Quello Center for Telecommunication Law and Management

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33847624620     PISSN: 00223840     EISSN: 15405931     Source Type: Journal    
DOI: 10.1111/j.1540-5931.2007.00380.x     Document Type: Review

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