The influence of spokespersons in altering a product’s gender image: Implications for advertising effectiveness

Journal of Advertising

Volumn 15, Issue 4, 1986, Pages 12-20

  Debevec, Kathleen ^a   Iyer, Easwar ^a  

^a UNIVERSITY OF MASSACHUSETTS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038989292     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1986.10673033     Document Type: Article

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