Congruence between spokesperson and product type: A matchup hypothesis perspective

Psychology & Marketing

Volumn 11, Issue 6, 1994, Pages 569-586

  Kamins, Michael A ^a   Gupta, Kamal ^a  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986739494     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.4220110605     Document Type: Article

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