Maximizing customer value via mass customized e-consumer services

Business Horizons

Volumn 50, Issue 2, 2007, Pages 123-132

  Grenci, Richard T ^a   Watts, Charles A ^a  

^a JOHN CARROLL UNIVERSITY   (United States)

Author keywords

E services; Internet commerce; Mass customization; Product bundling; Strategic framework

Indexed keywords

EID: 33846597977     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2006.08.006     Document Type: Article

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