Do incentives matter? An examination of on-line privacy concerns and willingness to provide personal and financial information

Journal of Marketing Communications

Volumn 11, Issue 1, 2005, Pages 21-40

  Ward, Steven ^a   Bridges, Kate ^a   Chitty, Bill ^a  

^a MURDOCH UNIVERSITY   (Australia)

Author keywords

Incentives; Internet; On line privacy; Willingness

Indexed keywords

EID: 12344292861     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/1352726042000263575     Document Type: Article

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