Customer-centric pricing: The surprising secret for profitability

Business Horizons

Volumn 48, Issue 6, 2005, Pages 483-491

  Cross, Robert G ^a,b   Dixit, Ashutosh ^c  

^a Revenue Analytics Inc   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

^c CLEVELAND STATE UNIVERSITY   (United States)

Author keywords

Customer centric pricing; Profitability; Segmentation

Indexed keywords

EID: 25144462486     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2005.04.005     Document Type: Article

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