Consumer preferences for drug information after direct-to-consumer advertising

Drug Information Journal

Volumn 32, Issue 4, 1998, Pages 1081-1088

  Doucette, William R ^a   Schommer, Jon C ^b  

^a UNIVERSITY OF IOWA   (United States)

^b OHIO STATE UNIVERSITY   (United States)

Author keywords

Direct to consumer advertising; Information search; Prescription drug information

Indexed keywords

ADVERTIZING; AWARENESS; CONSUMER; COST BENEFIT ANALYSIS; DRUG INFORMATION; PRESCRIPTION; PRIORITY JOURNAL; REFERENCE VALUE; REVIEW; TASTE PREFERENCE;

EID: 0031770858     PISSN: 00928615     EISSN: None     Source Type: Journal    
DOI: 10.1177/009286159803200428     Document Type: Review

References (15)

1. Day K. The doctor is out; the consumer is in; firms shift prescription drug ads' focus. Washington Post. 1995; (November 22), E1.
2. Weisz P. Out of the lab and into the screening room. Brandweek. 1994; 35(April 18):30-31.
3. Perri M, Nelson AA Jr. An exploratory analysis of consumer recognition of direct-to-consumer advertising of prescription medications. J Health Care Market. 1987;7(March):9-17.
4. Williams JR, Hensel PJ. Direct-to-consumer advertising of prescription drugs. J Health Care Market. 1995;15(Spring):35-41.
5. Cosler LE, Schulz RM, Baldwin HJ, Cohen SH. Consumer preference for personal drug information source: Relationship to perceived importance of drug class. Drug Intell Clin Pharm. 1986; 20(February): 138-142.
6. Morris LA, Grossman R, Barkdoll G, Gordon E. A segmentational analysis of prescription drug information seeking. Med Care. 1987; 25(10):953-964.
7. Brucks M. The effects of product class knowledge on information search behavior. J Consumer Res. 1985;12(June):1-16.
8. Urbany JE, Dickson PR, Wilkie WL. Buyer uncertainty and information search. J Consumer Res. 1989;16(September):208-215.
9. Cole CA, Balasubramanian SK. Age differences in consumers' search for information: Public policy implications. J Consumer Res. 1993;20(June):157-169.
10. Rao AR, Olson EM. Information examination as a function of information type and dimension of consumer expertise: Some exploratory findings. Adv Consumer Res. 1990; 17:361-366.
11. Schommer JC, Sullivan DL, Haugtvedt CL. Patients' role orientation for pharmacist consultation. J Soc Admin Pharm. 1995;12(1):33-41.
12. Schommer JC. Effects of inter-role congruence on pharmacist-patient communication. Health Comm. 1994;6:297-309.
13. Wiederholt JB, Clarridge BR, Svarstad BL. Verbal consultation regarding prescription drugs: Findings from a statewide study. Med Care. 1992;30:159-173.
14. Direct-to-Consumer Advertising: 1996. Scott-Levin. 1997.
15. Stern CS. Academic detailing: What's in a name? J Managed Care Pharmacy. Mar/Apr 1996;2(2): 88-90.