Global innovativeness and consumer susceptibility to interpersonal influence

Journal of Marketing Theory and Practice

Volumn 14, Issue 4, 2006, Pages 275-285

  Clark, Ronald A ^a   Goldsmith, Ronald E ^b  

^a EAST CAROLINA UNIVERSITY   (United States)

^b FLORIDA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33751079327     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679140402     Document Type: Article

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