-
1
-
-
84986101295
-
Loyal shoppers can score by using in-store kiosks
-
Advertising Age's Business Marketing (1998), “Loyal shoppers can score by using in-store kiosks”, Vol. 83 No. 5, s. 4.
-
(1998)
Advertising Age's Business Marketing
, vol.83
, Issue.5
, pp. 4
-
-
-
3
-
-
77951516228
-
Customer loyalty: toward an integrated conceptual framework
-
Dick, A. and Basu, K. (1994), “Customer loyalty: toward an integrated conceptual framework”, Journal of Marketing Science, Vol. 22 No. 2, pp. 99-113.
-
(1994)
Journal of Marketing Science
, vol.22
, Issue.2
, pp. 99-113
-
-
Dick, A.1
Basu, K.2
-
5
-
-
0342316215
-
Data goes to market – utilising information obtained from loyalty cards
-
Field, C. (1997), “Data goes to market – utilising information obtained from loyalty cards”, Computer Weekly, 16 January, pp. 44-6.
-
(1997)
Computer Weekly
, pp. 44-46
-
-
Field, C.1
-
6
-
-
0343621162
-
Getting to know you (the use of loyalty cards as a direct marketing tool)
-
Gonzalez, F. (1997), “Getting to know you (the use of loyalty cards as a direct marketing tool)”, The Grocer, Vol. 220 (7316), 2 August, p. 33.
-
(1997)
The Grocer
, vol.220
, Issue.7316
, pp. 33
-
-
Gonzalez, F.1
-
7
-
-
0030500171
-
The relationship of customer satisfaction, customer loyalty and profitability: an empirical study
-
Hallowell, R. (1996), “The relationship of customer satisfaction, customer loyalty and profitability: an empirical study”, International Journal of Service Industries Management, Vol. 7 No. 4, pp. 27-42.
-
(1996)
International Journal of Service Industries Management
, vol.7
, Issue.4
, pp. 27-42
-
-
Hallowell, R.1
-
9
-
-
84986143119
-
Flash points
-
Norris, S. (1994), “Flash points”, Marketing Week, 1 July, pp. 47-8.
-
(1994)
Marketing Week
, pp. 47-48
-
-
Norris, S.1
-
10
-
-
0001816315
-
Do rewards create loyalty?
-
O'Brien, L. and Jones, C. (1995), “Do rewards create loyalty?”, Harvard Business Review, Vol. 73 No. 3, pp. 75-83.
-
(1995)
Harvard Business Review
, vol.73
, Issue.3
, pp. 75-83
-
-
O'Brien, L.1
Jones, C.2
-
12
-
-
0000655511
-
The concept of customer loyalty
-
University of Warwick
-
Samuelson, B. and Sandvik, K. (1997), “The concept of customer loyalty”, Proceedings, EMAC Conference, University of Warwick, pp. 1122-1140.
-
(1997)
Proceedings
, pp. 1122-1140
-
-
Samuelson, B.1
Sandvik, K.2
-
13
-
-
0032084441
-
A model of consumer perceptions and store loyalty intentions for a supermarket retailer
-
Sirohi, N., McLaughlin, E. and Wittink, D. (1998), “A model of consumer perceptions and store loyalty intentions for a supermarket retailer”, Journal of Retailing, Vol. 74 No. 2, pp. 223-45.
-
(1998)
Journal of Retailing
, vol.74
, Issue.2
, pp. 223-245
-
-
Sirohi, N.1
McLaughlin, E.2
Wittink, D.3
-
14
-
-
1842663410
-
Customer satisfaction and its consequences on customer behaviour revisited
-
Soderlund, M. (1998), “Customer satisfaction and its consequences on customer behaviour revisited”, International Journal of Service Industries Management, Vol. 9 No. 2, pp. 169-88.
-
(1998)
International Journal of Service Industries Management
, vol.9
, Issue.2
, pp. 169-188
-
-
Soderlund, M.1
-
15
-
-
84986174803
-
Do customer loyalty programmes really work?
-
Dowling, G. and Uncles, M. (1997), “Do customer loyalty programmes really work?”, Sloan Management Review, Vol. 38 No. 4, pp. 71-83.
-
(1997)
Sloan Management Review
, vol.38
, Issue.4
, pp. 71-83
-
-
Dowling, G.1
Uncles, M.2
-
16
-
-
84955005089
-
Information at your fingertips
-
Hewitt, M. (1994), “Information at your fingertips”, Marketing, 28 July, p. 20.
-
(1994)
Marketing
, pp. 20
-
-
Hewitt, M.1
|