메뉴 건너뛰기




Volumn 102, Issue 5-6, 2000, Pages 390-398

Loyalty kiosks: making loyalty cards work

Author keywords

Benchmarking; Marketing; Product launch

Indexed keywords


EID: 84986085467     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070700010329236     Document Type: Article
Times cited : (22)

References (16)
  • 1
    • 84986101295 scopus 로고    scopus 로고
    • Loyal shoppers can score by using in-store kiosks
    • Advertising Age's Business Marketing (1998), “Loyal shoppers can score by using in-store kiosks”, Vol. 83 No. 5, s. 4.
    • (1998) Advertising Age's Business Marketing , vol.83 , Issue.5 , pp. 4
  • 3
    • 77951516228 scopus 로고
    • Customer loyalty: toward an integrated conceptual framework
    • Dick, A. and Basu, K. (1994), “Customer loyalty: toward an integrated conceptual framework”, Journal of Marketing Science, Vol. 22 No. 2, pp. 99-113.
    • (1994) Journal of Marketing Science , vol.22 , Issue.2 , pp. 99-113
    • Dick, A.1    Basu, K.2
  • 5
    • 0342316215 scopus 로고    scopus 로고
    • Data goes to market – utilising information obtained from loyalty cards
    • Field, C. (1997), “Data goes to market – utilising information obtained from loyalty cards”, Computer Weekly, 16 January, pp. 44-6.
    • (1997) Computer Weekly , pp. 44-46
    • Field, C.1
  • 6
    • 0343621162 scopus 로고    scopus 로고
    • Getting to know you (the use of loyalty cards as a direct marketing tool)
    • Gonzalez, F. (1997), “Getting to know you (the use of loyalty cards as a direct marketing tool)”, The Grocer, Vol. 220 (7316), 2 August, p. 33.
    • (1997) The Grocer , vol.220 , Issue.7316 , pp. 33
    • Gonzalez, F.1
  • 7
    • 0030500171 scopus 로고    scopus 로고
    • The relationship of customer satisfaction, customer loyalty and profitability: an empirical study
    • Hallowell, R. (1996), “The relationship of customer satisfaction, customer loyalty and profitability: an empirical study”, International Journal of Service Industries Management, Vol. 7 No. 4, pp. 27-42.
    • (1996) International Journal of Service Industries Management , vol.7 , Issue.4 , pp. 27-42
    • Hallowell, R.1
  • 9
    • 84986143119 scopus 로고
    • Flash points
    • Norris, S. (1994), “Flash points”, Marketing Week, 1 July, pp. 47-8.
    • (1994) Marketing Week , pp. 47-48
    • Norris, S.1
  • 10
    • 0001816315 scopus 로고
    • Do rewards create loyalty?
    • O'Brien, L. and Jones, C. (1995), “Do rewards create loyalty?”, Harvard Business Review, Vol. 73 No. 3, pp. 75-83.
    • (1995) Harvard Business Review , vol.73 , Issue.3 , pp. 75-83
    • O'Brien, L.1    Jones, C.2
  • 12
    • 0000655511 scopus 로고    scopus 로고
    • The concept of customer loyalty
    • University of Warwick
    • Samuelson, B. and Sandvik, K. (1997), “The concept of customer loyalty”, Proceedings, EMAC Conference, University of Warwick, pp. 1122-1140.
    • (1997) Proceedings , pp. 1122-1140
    • Samuelson, B.1    Sandvik, K.2
  • 13
    • 0032084441 scopus 로고    scopus 로고
    • A model of consumer perceptions and store loyalty intentions for a supermarket retailer
    • Sirohi, N., McLaughlin, E. and Wittink, D. (1998), “A model of consumer perceptions and store loyalty intentions for a supermarket retailer”, Journal of Retailing, Vol. 74 No. 2, pp. 223-45.
    • (1998) Journal of Retailing , vol.74 , Issue.2 , pp. 223-245
    • Sirohi, N.1    McLaughlin, E.2    Wittink, D.3
  • 14
    • 1842663410 scopus 로고    scopus 로고
    • Customer satisfaction and its consequences on customer behaviour revisited
    • Soderlund, M. (1998), “Customer satisfaction and its consequences on customer behaviour revisited”, International Journal of Service Industries Management, Vol. 9 No. 2, pp. 169-88.
    • (1998) International Journal of Service Industries Management , vol.9 , Issue.2 , pp. 169-188
    • Soderlund, M.1
  • 15
    • 84986174803 scopus 로고    scopus 로고
    • Do customer loyalty programmes really work?
    • Dowling, G. and Uncles, M. (1997), “Do customer loyalty programmes really work?”, Sloan Management Review, Vol. 38 No. 4, pp. 71-83.
    • (1997) Sloan Management Review , vol.38 , Issue.4 , pp. 71-83
    • Dowling, G.1    Uncles, M.2
  • 16
    • 84955005089 scopus 로고
    • Information at your fingertips
    • Hewitt, M. (1994), “Information at your fingertips”, Marketing, 28 July, p. 20.
    • (1994) Marketing , pp. 20
    • Hewitt, M.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.