Approaches to the measurement and management of customer value

Journal of Relationship Marketing

Volumn 5, Issue 2-3, 2006, Pages 37-54

  Keiningham, Timothy L ^a   Aksoy, Lerzan ^b   Bejou, David ^c  

^a Ipsos   (United States)

^b KOÇ UNIVERSITY   (Turkey)

^c VIRGINIA STATE UNIVERSITY   (United States)

Author keywords

Customer lifetime value; Customer profitability; RFM

Indexed keywords

EID: 33750499992     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1300/J366v05n02_03     Document Type: Article

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