Effects of consumer goals on attribute weighting, overall satisfaction, and product usage

Psychology and Marketing

Volumn 18, Issue 9, 2001, Pages 929-949

  Garbarino, Ellen ^a   Johnson, Mark S ^a  

^a CASE WESTERN RESERVE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039189785     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.1036     Document Type: Article

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